The dates might have changed but the race itself still serves as an important marker in the run-up to the Tour de France. Many of its previous winners have gone on to stand on the highest step of the podium in Paris. And with the…
After André Greipel moved to Arkéa-Samsic, Lotto Soudal had to find a new young prospect to replace him. Caleb Ewan, whose talent might have been neglected at Mitchelton-Scott, proved himself more than worthy of the challenge. Of all the sprinters in the peloton, it’s the…
There are some time-proven ways for pro peloton riders to boost the visibility of their sponsors and woo new fans – they tend to mostly do with supreme performance, team personas, gear branding, advertising and the likes. Anyways, these might seem a bit too overused…
