“I initially bought the bike for £500, but with general depreciation plus laying it down at 25mph, it was probably worth about £300,” Phil Sturgeon admits on his blog. “With my current level of sheer and unadulterated panic about impending climate oblivion, any spare money I come across goes on reforestation. If somebody gave me £300 I would have immediately bought 3,000 trees. Instead somebody felt motivated to pay for 5,000 trees.”
Since both Phil and the buyer attended the same conference in Paris, the Cannondale got to go on one last adventure with its first owner. A ride from the UK to Paris. An overnight ferry was the right choice to minimize the carbon footprint and after some cycling in the beautiful French countryside, the Cannondale was delivered.
https://www.instagram.com/p/B52sXyfFp4K/
“If you own anything you can spare, shed it all, and put it towards saving the planet,” Phil says. “If I learned anything this summer, it’s that riding bikes in 42 °C is bullsh*t, and the world isn’t getting any cooler.”
Talk about leading by example!